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HIT-BOY DROPS "WHAT'S THE DEAL?" AFTER ESCAPING PUBLISHING SHACKLES

  • Elijah Mitchell
  • Jul 25
  • 2 min read

If you’ve been following Hit-Boy’s journey, you know it’s been quite a ride. The legendary producer just dropped "What's The Deal?" and it's a banger you won’t want to miss. This release marks his first taste of freedom after being locked into a publishing deal for nearly two decades. Thanks to a little help from none other than Jay-Z, Hit-Boy is now an independent artist, ready to unleash his full potential. What’s the deal indeed!

Hit-Boy's Journey to Freedom: Escaping an 18-Year Publishing Deal

The Struggle

Imagine being trapped in a contract longer than some folks have been alive. That's what Hit-Boy faced: a whopping 18-year publishing deal that felt like an artistic straitjacket. For a creative mind like his, such constraints can stifle innovation, turning what should be an exciting journey into a frustrating voyage of limitations. This lengthy agreement might have secured him financially back in the day, but over time, it began to feel like a prison cell with bars made of musical notes.


The Turning Point

Enter Jay-Z, a titan of the industry and a beacon of freedom for many artists. His intervention wasn't just a favor; it was a game-changer. By using his clout and influence, Jay-Z helped Hit-Boy break free, severing the chains of an oppressive contract. This act wasn’t just about business; it was a testament to the power of mentorship and the importance of looking out for fellow artists.


A New Chapter

Now, with the shackles of his past label deal cast aside, Hit-Boy is a free man, ready to explore his full potential. He describes the sensation as akin to leaving prison, bursting with new ideas and a powerful sense of renewed purpose. The release of "What's The Deal?" marks the beginning of this fresh chapter, a new era where Hit-Boy's artistry can flourish unrestricted, promising listeners that the best is yet to come.


The Creation of "What's The Deal?": A Testament to Hit-Boy's Independence

Breaking Free and Finding His Voice

Hit-Boy's journey to creating "What's The Deal?" marks a pivotal moment in his career. Breaking free from the shackles of a long-standing publishing contract, he seized the opportunity to express his authentic voice, unfiltered and unrestrained. This newfound freedom is palpable in his latest single, where he candidly addresses the highs and lows of his career, as well as the personal betrayals he's encountered along the way.


Crafting a Narrative of Resilience

In "What's The Deal?", Hit-Boy artfully blends his lyrical prowess with his renowned production skills to craft a narrative of resilience and triumph. The track is not just music; it's an anthem of independence and self-discovery. You can feel the raw energy and emotion in every beat, a reflection of his journey from being under contract to being a liberated artist. The lyrics resonate with anyone who's ever felt trapped and yearned for freedom.


Collaborating with Visionaries

The music video, directed by the talented Daniil, complements the track beautifully, adding a visual dimension to Hit-Boy's story. The collaboration showcases Hit-Boy’s ability to choose partners who can enhance his artistic vision. Fans' reactions highlight the collective enthusiasm for not just the song, but for the statement it makes about artistic independence.

 
 
 

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