K CAMP LINKS UP WITH BRONX DRILL STAR B LOVEE FOR NEW SINGLE “PRETTY ONES"

Hailing from Atlanta, Georgia, Hip Hop heat-maker K Camp releases his latest single “Pretty Ones” featuring B-Lovve in partnership with TikTok, out today. Pairing a hard-hitting trap beat with a catchy sing-song cadence that serves his signature melodic flow, “Pretty Ones” is an undeniable bop that has all the makings of a viral smash hit.

No stranger to creating a viral moment, “Pretty Ones” is a follow up to K Camp’s previous single, “Lottery, (Renegade)”, a mega TikTok hit, being one of the first songs to start a trend of dances inspiring users worldwide. Signing a single distribution deal with TikTok through SoundOn, K Camp refers to the partnership as a “full circle moment,” offering a tremendous amount of synergy and the perfect launching pad for success. SoundOn affords artists the ability to connect with loyal and new audiences as well as handle their projects in a way that best suits each unique artist release.

It takes a rare talent to elevate the game from multiple angles, all at once. As a rapper, entrepreneur, and executive, K CAMP personifies rarity across the board. The multiplatinum star quietly maintains a position amidst hip-hop’s most influential forces with nearly four-billion streams as well as four gold singles and three platinum singles - “Cut Her Off,” “Money Baby,” and “Comfortable”—since emerging in 2009. K CAMP, also leads a movement of bright talent as the C.E.O. of his own RARE SOUND label and RARE Studio, office, and Atlanta headquarters. Among many accolades, K Camp holds the endorsement of BET which nominated him for “Best Club Banger” at the 2014 BET Hip Hop Awards and XXL who included him in its 2015 “Freshman Class”. K Camp has received acclaim from critics at Rolling Stone, Spin, Pitchfork, and others. K Camp' most recent offering, KISS 5, which includes lead single “Lottery,” has clocked over 200 million total streams and sparked a tik tok dance that the world recoganizes as "The Renegade."