LET'S LOOK DEEPER AT THE GENIUS BEHIND KANYE WEST'S LATEST YEEZY RELEASE

Everyone's talking about how much money Knaye made but here is what ya'll missed. Kanye paid $7 million to run a TV commercial during the Super Bowl and he sold all the items on his site for $20. This led to revenue of $19.3M. But the genuis part of it all is: by pricing everything at the same price, he now knows what products have the most demand. In this case, the shoes sold 3x as much as the next closest item. This will help him innovate in the right areas. Once on the site, you can see that items were shipped by preorder. This means items will ship in 2-4 weeks. This means he can pay for all the product out of sales instead of putting up his own money to buy inventory. But it gets better: He was able to sell to about 294,357 people. This means he has an email and physical address that he can remarket to for a fraction of the cost he paid for the Super Bowl ad. Through his Google Analytics, he can see everywhere that people are visiting and buying from. This will help him organize music tour stops, pop up shops etc. And while 294k people purchased, using his 6.56% conversion rate, we can estimate that over 4M consumers visited his site in one day alone. He can now use Facebook and Google to serve highly targeted ads to these people up until they eventually convert.

Now, with a buying audience in the hundreds of thousands and a marketing audience in the millions, he will eventually increase the price of his items and launch new products. This will drive an increase in revenue and profit and Kanye West should be back to billionaire status in no time.